Facebook costing 16-34s jobs in tough economic climate

The Young People’s Consumer Confidence (YPCC) Index is designed to help businesses understand what young people (16-34) think about their current and future economic and employment prospects, in both developed and growth markets.  The index covers 6,000 16-34 year old consumers across six countries.

The study revealed the impact of social media on careers, with one in ten young people have been rejected for a job because of content posted on their social media profile. 

Indx1The majority of young adults (two-thirds) are not concerned that their use of social media may harm their future career prospects, and are not deterred from using it. Young adults are also more likely to have altered their social media profile to look good to their friends, as opposed to prospective employers.

The survey suggests that young people need better education of the impact of social media to ensure they are not creating another obstacle to get on the career ladder.

Consumer confidence

At the top line level consumer confidence amongst young people in growth markets are twice as high as the UK and US.

Young Chinese and Nigerian consumers have the overall highest confidence levels, indexing at 39, followed closely by Brazil (37) then India (37). In comparison, Britons index at just 16 and the US at 19.

Future employment

Confidence in growth markets is fuelled by optimism about their future employment prospects, with 88% firmly believing they will get a better education than their parent’s vs their counterparts in developed markets (64%).

They are also more confident about earning a higher salary (89%) where as young people in developed markets are less certain (60%).

Download the full report:  Young People’s Consumer Confidence Index from On Device Research

Methodology 
6000 demographically balanced mobile users aged 16-34 years old across China, India, Nigeria, Brazil, the US and UK completed a survey via the mobile Internet. Additional questions were asked from a larger sample size of 17,657 (aged 16-34) about social media.

– See more at: http://ondeviceresearch.com/blog/facebook-costing-16-34s-jobs-in-tough-economic-climate

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